Establishing yourself and your brand in the event photography niche is something that you will definitely be able to pull off for as long as you have the right kind of determination for it. One thing that you should start off with in event photography is the way that you are able to present or carry yourself. You need to make sure that you are the type of event photographer who knows how to dress appropriately during the events that he covers. Try to talk to your clients in advance or try to talk to the event organizers to find out what kind of dress code the event basically has. In order for you to become effective in event photography, you need to be able to blend in with the rest of the crowd or at least with the rest of the people who will be attending the event. You can’t stand out too much because people will become a little too aware that you are the official event photographer and this might get in the way of you getting the candid and natural looking moments in the images that you capture when it all comes down to it. Go for something that is decent enough so that you don’t end up embarrassing your clients but still something that is casual enough so that you don’t come off as someone who looks a little stiff or a little too well put together. Find the right kind of balance in between.
Take photos of the event venue before everyone else starts coming in.
There is an unspoken rule in event photography that you should be at the venue at least an hour before the event officially starts so that you will get a chance to have the place all to yourself. Take photos of all of the preparations as well as all of the details that came along with it. The event organizers as well as your clients have worked hard to make sure that everything is put together in the best possible way. Don’t let all of their efforts go to waste by not taking enough photos of the place. It usually looks quite different compared to when there are people already filing in. If you are lucky or if the photos come out looking great, the venue might even commission your work to be part of their marketing and advertising material.
Make sure that you don’t overshoot your images during the event photography shoot.
Although your services are much appreciated, the truth remains that the guests are basically there to attend the event and not to merely be the subjects for your event photography project. Take three clicks per person or per scene and then move on to the next. Don’t hold them out for too long because they might start to get impatient with you. More than that, you will get to save time during the post shoot editing process when you don’t overshoot you event photography coverage.