Establishing yourself and your brand in the event photography niche is something that you will definitely be able to pull off for as long as you have the right kind of determination for it. One thing that you should start off with in event photography is the way that you are able to present or carry yourself. You need to make sure that you are the type of event photographer who knows how to dress appropriately during the events that he covers. Try to talk to your clients in advance or try to talk to the event organizers to find out what kind of dress code the event basically has. In order for you to become effective in event photography, you need to be able to blend in with the rest of the crowd or at least with the rest of the people who will be attending the event. You can’t stand out too much because people will become a little too aware that you are the official event photographer and this might get in the way of you getting the candid and natural looking moments in the images that you capture when it all comes down to it. Go for something that is decent enough so that you don’t end up embarrassing your clients but still something that is casual enough so that you don’t come off as someone who looks a little stiff or a little too well put together. Find the right kind of balance in between.
Take photos of the event venue before everyone else starts coming in.
There is an unspoken rule in event photography that you should be at the venue at least an hour before the event officially starts so that you will get a chance to have the place all to yourself. Take photos of all of the preparations as well as all of the details that came along with it. The event organizers as well as your clients have worked hard to make sure that everything is put together in the best possible way. Don’t let all of their efforts go to waste by not taking enough photos of the place. It usually looks quite different compared to when there are people already filing in. If you are lucky or if the photos come out looking great, the venue might even commission your work to be part of their marketing and advertising material.
Make sure that you don’t overshoot your images during the event photography shoot.
Although your services are much appreciated, the truth remains that the guests are basically there to attend the event and not to merely be the subjects for your event photography project. Take three clicks per person or per scene and then move on to the next. Don’t hold them out for too long because they might start to get impatient with you. More than that, you will get to save time during the post shoot editing process when you don’t overshoot you event photography coverage.
Take the time to get the vendor list together for your blog.
As a wedding photographer, this is your chance to network out to the other people in the wedding service industry. The vendor list is basically just a list of the names of all of the wedding service providers that you have worked with in the wedding event. You should put in the live links that lead right up to their blogs as well on the side. This is a little bit of effort that a lot of people will really be able to appreciate. Surprisingly enough for you, people will be quite excited to return the favor for you and feature you as well in their blogs. Go around during the wedding. Just walk up to people and introduce yourself briefly. Exchange contact info or business cards and catalog all of the info that you have managed to collect. This will make things so much easier for you to get all of their info together. If the couple hired a wedding planner for the event, it will save you so much more time if you just talk to the wedding planner instead because they most likely have all of the wedding service providers’ info. Send them an email once you have posted your blog up telling them that they are part of the feature. They will most likely promote you in their pages as well. You are basically putting in the first piece of the domino and things will just start to roll from there.
Announce your new blog post on your social media accounts.
It will help improve your online presence as a wedding photographer. Social media continues to be a bit of an underrated marketing platform that people tend to more or less are taking for granted and you should not be making this kind of mistake. Work on your social media presence and take things a day at a time. Your hard work will get to pay off in the long run and this is something that will really help give you the boost that you need.
Work on your image layout.
Every wedding photographer should know how to lay out his images correctly. Learn the mechanics of a professional looking image layout. There are a lot of online courses as well as wedding photography magazines and blogs that might teach you a thing or two about the right way for you to lay your images out. There are some images that deserve to be posted in full size while there are some that don’t. Take note of the little things because they will eventually pay off for you.
Tag your images included in your blog as a wedding photographer.
Put in the extra amount of effort to really tag the images that you post so that Google will be able to find a way to index your images so that people looking up searches that are more or less similar to your tags will be able to find your blog at the end of the day.
Make sure that you also shine a light on the older members of the family for your wedding photography project.
The older members of the family are usually highly valued and respected. The bride and groom will really be able to appreciate the fact that you took the time to feature them in the images that you are able to take during the wedding photography project. Figure out who the important older members of the family are and try to see how they are related to the couple who are being wed. try to find out as much as you can about them and try to make sure that you are able to place them well especially if you are trying to take group photos in the process. This is something that is usually being taken for granted a lot and is something that you should definitely not make the mistake of forgetting.
Learn about natural light and how to make it work for your wedding photography shoot.
Natural light interacts differently with a lot of things. It can vary greatly depending on the time of the day, depending on the dust elements, the angle, the skin color of the people that you are taking photos of, and so on and so forth. The more that you know about it, the better it will work out for you in the process. Try to observe natural light in your everyday life and try to learn as much as you can about it. Practice every day and bring your camera with you every day, even during the days wherein you “just don’t feel like it”. Natural light, as the name suggests, occurs naturally and for as long as you have all of the technical aspects down pat, you should be in a pretty good place to start off with it.
Try to know how you should dress up for the wedding photography event.
Weddings are formal events and if you are covering them, you will need to be able to blend in without attracting too much attention to yourself. After all, you are but a keen observer equipped with high quality photography gear. Go for neutral colors and go for a look that is sleek and clean. You need to look decent and business-like. The perfect kind of outfit to go for would be business casual. Neutral colors, blacks, whites, grays, and dark blues should work just fine for you and for the look that you are going for at the end of the day. Business casual outfits are also pretty easy to bring together. All it really takes is for you to go for basic pieces that you most likely already have in your closet to begin with. Look for comfortable slacks, formal looking shirts, maybe a blazer or so, and a comfortable pair of shoes, if you can throw that in the mix.
Aim to get some kind of elevation for your camera perspective.
Bring a ladder or a step tool along with you so that you can get a higher angle for your camera view.